![]() ![]() “All companies are now media companies," Levin observed. But it is hard to find the right stuff,” he added.īut what is content marketing really? The Content Marketing Institute has defined it as "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.” "The Internet is great because there is so much out there. This prompted his launch of a content-marketing software firm, OpenTopic, dedicated to providing entrepreneurs with the tools to effectively deliver such material. Related: The Science of Great Content - Think in Terms of 'AURA'Īs Karen Leland described in Pinterest for Business: The Basics, entrepreneurs must effectively “curate content that is meaningful, attractive, social media friendly, and on message with your brand.” This involves searching for available content of potential appeal, interpreting and synthesizing it and presenting it in a desired format for consumers.Ĭhristian Jorg realized "it was very difficult for companies to find the right content and have enough," he said recently on my Money Talk radio program. “The prevalence of social media and the content-driven platforms upon which they rest can reap incalculable benefits for your business." “In today's digital marketplace, producing regular content is critical to any company's success," Joe Issid shared on Monster's website. Such content might be a journalistic article, a news video posted on YouTube, material pinned on Pinterest or a podcast found on TuneIn, a link shared through text messaging or a white paper downloaded from DocStoc. “It’s an opportunity to build a relationship, to build trust and to demonstrate expertise.” ![]() “Content gives companies of all sizes the opportunity to engage with somebody,” RSL Media's CEO, Robert Levin, told me during a Money Talk interview last week on KCAA Radio. Content is a king maker.” In my experience, entrepreneurs are most successful when they complement the work they do with content that addresses a customer need. ![]() There will be support for micro-generation and on-site renewable energy and an exploration of whether tapping ground source heat on a district basis is possible, but the plan fails to set targets on carbon emissions.Professionals who attend my social-media selling workshops hear me say repeatedly, “Content is not king. The Mayor promises to meet the challenge of climate change, but is vague on specifics. He will encourage urban "greening" - more street trees and green roofs - and will try to improve how London deals with waste. He will use his planning powers to tackle problems such as air and noise pollution and lack of accessible open spaces. Mr Johnson's plan promises to protect gardens, playing fields, parks and woods, as well as ensuring the highest standards of design and construction. He will back the development of police stations and prisons. He will look at how the existing built environment can be altered to cut crime, including offering advice to property owners to protect homes and firms. ![]() The Mayor will work with train firms to improve station layouts to deter criminals and enhance passenger safety. This means designing footpaths so they don't provide hiding places for attackers, adequate street lighting and clearly defining public and private spaces. It will help to ensure the design of new developments and communities reduces opportunities for criminal or anti-social behaviour. The plan will be changed to give more prominence to crime prevention. "They contribute hugely to the city's character and sense of place, economic value and desirability as a place to work, visit or invest in and we must ensure they are properly protected." While the Mayor is not averse to tall buildings, he believes they must be in the right place, and only built with local authorities' agreement, The plan cites existing clusters like the Isle of Dogs, the City and Croydon town centre as possible locations. "They are part of what makes our city the unique place it is," the report says. It will also cover a huge range of other buildings, parks, streetscapes and historically valued sites. London's historic skyline and architectural heritage, including the Tower of London and Palace of Westminster, will be protected under the plan. New West End Company BRANDPOST | PAID CONTENTĪll Londoners should be able to share in their city's success, feel safe in their neighbourhoods, and enjoy an improving quality of life. ![]()
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